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Hello everyone my guest today is david oaken you have he was born in Belgium and later educated in England and start his professional career as a musician expression through music soon turned to expression through product and brand design which led David to founding the Barcelona based design studio fat man collective from working in the same co-working space he later met his co-founder Robert and the two co-founded type form today he's joint CEO and sweats over everything vision product and design related David are you ready to take us to the top yeah all right well first off fat man fat man collective you don't you don't look that fat where the name come from well the idea was to put together a collective of designers and all together we'd make this kind of fat man well yeah no one was fat in fact the first designer that I hadn't met in the collective was like this skinny oh yeah look sometimes parody like that works right fat man collective led by a really skinny guy or gal it works so tell me some of the most successful software companies that I see today actually came out of agencies because the agents in an agency you can see all customers have the same problem and then you build software for that was that the pattern you followed you mean like 37signals like so many of them yeah yeah we happen to be an agency and I think in an agency the thing you have is that you kind of have to do a lot of clients on the day-to-day basis and you're kind of context switching the whole time into other projects so I guess it drives people to think I I'd love to just be able to focus on one project and just have like customers instead of clients and I think in our case that's that that was one of the driving factors that's right so tell people that are not familiar what does type form do and how do you generate revenue is it a pure place ask oh honey yeah it's a it's assess success play its freemium product what we do is allow people to create conversational forms essentially so you have your your you know your standard web forms they're not very interactive what we do is split the each question into kind of a conversational format in a better UI with you know allows you to like add your brand I add interactive elements like video images and so forth yep and when you look at folks that are paying you again give me a general sense what are they paying you per average per month or each month that's the ASP is around $40 a month okay and are these that's kind of for each user or are you actually selling kind of enterprise bulk deal plans as well we do some enterprise we're not an enterprise store
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